Establishing an online presence and managing a valuable reputation is key to the overall success of your business. Before anyone transacts any business with you, the first thing they do is look you up online – this can have a significant impact on your brand that can make or break your business.
When consumers find negative reviews in their search results, your business could risk losing potential customers. This article will show you 3 Online Reputation Management Tips for Your Online Business to help reduce the chances of losing customers.
Clean up Your Current Reputation
If you want to know how the digital world perceives your brand, search it on Google and social media platforms so that you can understand what you are working with. Review your entire social history and find out the harmful content that you are currently dealing with and delete immediately. Could be old party pictures, embarrassing status updates and so forth, which can damage your online reputation.
Build a Personal Website
Personal websites will serve as a source of information about you whenever consumers, employees or investors look you up online. Always highlight the essential information for building your identity and ensure that you provide your personal contact information.
Reserve Your Name on Authoritative Social Media Platforms
Reserving your name on authoritative social media platforms like Twitter, LinkedIn, Quora will help build your reputation and consequently that of your business. Also, the social media profiles you’ve created should generate as much awareness as possible of your company so that you can attract potential consumers, employees, and investors.
Growing an organic audience for your business takes time and effort. To prove to Google that your website is valuable, you need to provide value to web users consistently with helpful content. Come up with effective content strategies that will give benefit to your audience.
Manage Your Online Reviews
Credibility comes when other people say that your products are great. Most customers will hesitate to do business with companies with less than four stars which means that reviews should be worthy of your attention.
Lastly develop good relationships with journalists, editors and PR firms whenever they need an expert’s insight in your field or pitch for them stories for publication and help build your third-party credibility.
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— Entrepreneur ME (@EntMagazineME) March 5, 2019